Artificial red (e.g., on leg bands) has likewise been shown to signal dominance in non-human animals, mimicking the natural physiological process ( Cuthill et al., 1997). Hill and Barton (2005) noted that in many non-human animals, including primate species, dominance in aggressive encounters (i.e., superior physical condition) is signaled by the bright red of oxygenated blood visible on highly vascularized bare skin. However, several other promising theoretical frameworks have also emerged in the past decade, and I review these frameworks in the following. The aforementioned theories and conceptual statements continue to motivate research on color and psychological functioning. Finally, much writing on color and psychological functioning has been completely atheoretical, focused exclusively on finding answers to applied questions (e.g., “What wall color facilitates worker alertness and productivity?”). Other conceptual statements about color and psychological functioning have focused on general associations that people have to colors and their corresponding influence on downstream affect, cognition, and behavior (e.g., black is associated with aggression and elicits aggressive behavior Frank and Gilovich, 1988 Soldat et al., 1997). Subsequent theorizing derived from Goldstein’s ideas has focused on wavelength, positing that longer wavelength colors feel arousing or warm, whereas shorter wavelength colors feel relaxing or cool ( Nakashian, 1964 Crowley, 1993). Goldstein (1942) expanded on Goethe’s intuitions, positing that certain colors (e.g., red, yellow) produce systematic physiological reactions manifest in emotional experience (e.g., negative arousal), cognitive orientation (e.g., outward focus), and overt action (e.g., forceful behavior). Theorizing on color and psychological functioning has been present since Goethe (1810) penned his Theory of Colors, in which he linked color categories (e.g., the “plus” colors of yellow, red–yellow, yellow–red) to emotional responding (e.g., warmth, excitement). Anyone can save their favorite palettes, manage their personal collection, and have a quick access to copy the color codes.Color has fascinated scholars for millennia ( Sloane, 1991 Gage, 1993). People use Color Hunt to get color inspiration and find the perfect palette for their projects. The color palettes are being used by graphic designers, artists, illustrators, web developers, fashion designers, marketeers, interior designers, and more. Who is it for?Ĭolor Hunt serves thousands of color schemes for many different design and art purposes. Each day, the very best submission is being picked up and will be visible on the homepage in the day after. Each submission of a color palette is being reviewed to make sure it fits the collection’s goals. It means that all the palettes are hand-picked by Color Hunt’s curators. Which palettes get featured?Ĭolor Hunt is open, but is also curated. Each palette is a public property and not owned by a specific creator, nor by Color Hunt. That’s how we keep Color Hunt diverse, colorful, social and inspiring. The collection is open, and everyone can create and submit their own color combination. You, the users, are the ones who create the palettes using Color Hunt’s palette creator. Color Hunt was created with the goal of celebrating the beauty of colors, and to serve as a go-to resource for color inspiration. The collection scaled up and now being used daily as a handy resources by thousands of people all over the world. Color Hunt started as a personal small project built to share trendy color combinations between a group of designer friends. Color Hunt is an open collection of beautiful color palettes, created by Gal Shir.
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